Post by samueldavidd109 on Feb 20, 2024 6:39:32 GMT
The Desigual clothing brand , characterized by its original designs and advertising that advocates for diversity , has presented its new image , which responds to the values promulgated by the firm and its history, which spans more than three decades. The most visible change is its logo, which, despite still having the same design and typography, is now presented upside down , a risky decision consistent with its disruptive style, which has made it the first international brand to turn its logo permanently. Guillem Gallego, Chief Marketing Officer, pointed out: «Invite people to think. Inconvenience. Encourage them to get out of their comfort zone. Exactly what we have done! Accompanied by the logo, the brand has launched the “Forward is Boring” campaign , perfect for sharing in selfie mode and featuring influencers who go the other way, such as Marina Ontanaya (@guindideguindilla), Claudia Sahuquillo (@claudiasahuquillo) or Ric Domínguez ( @ricdominguez), and a magazine that starts at the end.
The campaign, carried out by Desigual's Creative Studio in collaboration with the Dutch agency " We are Pi ", starts with a Street Marketing action in the main European cities where you can see apparently illegible written Denmark Telegram Number Data posters that hide a trick. «It's a nod to the selfie generation . "Curious people who seek to see life in a different way and love to try new things." This is a campaign that dispenses with the product to focus on the message. Unequal After the teaser campaign, on June 24 , a piece made together with the production company Sauvage under the direction of Lisa Boostani (@lisaboostani) will be unveiled. The presentation of Desigual's new corporate identity took place on a beach in Barceloneta before 1,200 attendees , where it also presented the new spring-summer 2020 collection in a show of light, music and special effects. Digitization , without a doubt, is the key point with which advertisers and agencies must work to achieve success in outdoor advertising.
But how well does Out Of Home handle the digital world? Digitization on the external support does not only consist of putting a digital screen, but goes further. The last round table of the XXVIII Outdoor Advertising Conference of LA FEDE , held in El Puerto de Santa María (Cádiz) , focused on this . In it, we talked about how the external environment opens up to the future. Ana María Alonso , Media and Research Manager at Grupo MasMovil, participated in this debate ; Beatriz de Paz , OOH Product Director at GroupM Spain, Begoña Gómez , Technical Director of the Spanish Association of Advertisers, and Rubén Fernández , Client Service Director at Alma mediaplus. In addition, the panel has been moderated by Enrique Yarza, MEDIA HOT LINE. Firstly, Yarza began by asking about the risks of outdoor advertising . Regarding this, the representative of Grupo MasMovil has been clear: «Regarding the risks of outdoor advertising, I think we must be careful that it does not become outdated due to formats and impacts .» To this, she added that it is being saved thanks to digitalization, which represents "a great opportunity in the external environment that, associated with measurement, allows us to communicate with citizens in a very direct way and, in addition, optimize messages." .
The campaign, carried out by Desigual's Creative Studio in collaboration with the Dutch agency " We are Pi ", starts with a Street Marketing action in the main European cities where you can see apparently illegible written Denmark Telegram Number Data posters that hide a trick. «It's a nod to the selfie generation . "Curious people who seek to see life in a different way and love to try new things." This is a campaign that dispenses with the product to focus on the message. Unequal After the teaser campaign, on June 24 , a piece made together with the production company Sauvage under the direction of Lisa Boostani (@lisaboostani) will be unveiled. The presentation of Desigual's new corporate identity took place on a beach in Barceloneta before 1,200 attendees , where it also presented the new spring-summer 2020 collection in a show of light, music and special effects. Digitization , without a doubt, is the key point with which advertisers and agencies must work to achieve success in outdoor advertising.
But how well does Out Of Home handle the digital world? Digitization on the external support does not only consist of putting a digital screen, but goes further. The last round table of the XXVIII Outdoor Advertising Conference of LA FEDE , held in El Puerto de Santa María (Cádiz) , focused on this . In it, we talked about how the external environment opens up to the future. Ana María Alonso , Media and Research Manager at Grupo MasMovil, participated in this debate ; Beatriz de Paz , OOH Product Director at GroupM Spain, Begoña Gómez , Technical Director of the Spanish Association of Advertisers, and Rubén Fernández , Client Service Director at Alma mediaplus. In addition, the panel has been moderated by Enrique Yarza, MEDIA HOT LINE. Firstly, Yarza began by asking about the risks of outdoor advertising . Regarding this, the representative of Grupo MasMovil has been clear: «Regarding the risks of outdoor advertising, I think we must be careful that it does not become outdated due to formats and impacts .» To this, she added that it is being saved thanks to digitalization, which represents "a great opportunity in the external environment that, associated with measurement, allows us to communicate with citizens in a very direct way and, in addition, optimize messages." .
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