Post by jferdousy427 on Feb 20, 2024 4:29:57 GMT
Look—they have two eyes, a nose, and everything!) Not only will a smiling photo draw attention to the testimonial, it’ll also serve as a mirror for your target audience to show how happy they can expect to be. Make sure you source a high-resolution photograph where you can clearly see the face of your customer. Don’t crop your image in too close though—researchers have found that extreme close-ups tend to make the subject look less competent and trustworthy.
Pull it back so you can see their shoulders, and leave room at the top so you get Brazil Phone Number a full view, like in this example from a Thinkific landing page. 2. Highlight Key Details – A photo isn’t always enough, though. To prove your testimonial is legit, you also need to highlight identifying details. Typically, this means the full customer name—not just “Alex H” or “Aaron B”—and other details like the job title, company name, or location. Within the quote itself, you can also use bold or highlighting effects to catch the attention of visitors. easier to scan.
3. Feature Multiple Testimonials – One testimonial can sometimes be powerful enough to persuade visitors. But if this is the first time someone is interacting with your brand, you can bring even more trust to the table by including a collection of reviews on the page. In social psychology, this is because of something called the bandwagon effect. Visitors are more likely to try something for themselves if it seems like “everybody is doing it,” like in this Unbounce landing page example from MixMax.
Pull it back so you can see their shoulders, and leave room at the top so you get Brazil Phone Number a full view, like in this example from a Thinkific landing page. 2. Highlight Key Details – A photo isn’t always enough, though. To prove your testimonial is legit, you also need to highlight identifying details. Typically, this means the full customer name—not just “Alex H” or “Aaron B”—and other details like the job title, company name, or location. Within the quote itself, you can also use bold or highlighting effects to catch the attention of visitors. easier to scan.
3. Feature Multiple Testimonials – One testimonial can sometimes be powerful enough to persuade visitors. But if this is the first time someone is interacting with your brand, you can bring even more trust to the table by including a collection of reviews on the page. In social psychology, this is because of something called the bandwagon effect. Visitors are more likely to try something for themselves if it seems like “everybody is doing it,” like in this Unbounce landing page example from MixMax.
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