Post by account_disabled on Feb 17, 2024 8:34:10 GMT
This can add a sense of anxiety and might hurt your conversions. Be careful where you place them. In one A/B test featured on Which Test Won, removing a TRUSTe seal from a lead gen form increased sign-ups by 12.6%. Since trust seals are often associated with payment, including the TRUSTe seal near the lead gen form gave people an impression of a paid gig, which hurt conversions. Instead, consider saving the seal for the payment stage. trustseal_560x258 Place the seal in a high-visibility spot. When Petco.com added the McAfee security logo to the footer on their website, conversions increased by 1.76%. But when the same logo was added to the top left spot in the header, their conversions shot up by 8.83%.
Want to be 100% sure that your trust Run an AB test. There’s no way out Buy TG Database of this. 2. When Testimonials Turn On You Testimonials are one of the most powerful forms of social proof. But testimonials that don’t include pictures or credentials are like dead plants on a deserted property. They only make its despicable condition more apparent. Here’s your checklist for getting the most out of your testimonials: Include the full name, title and a photo of the person featured in the testimonial faketestimonial_560x237 Include testimonials that address specific concerns.
This will help reduce the anxiety of your potential customers and inspire them to take action. For example, here’s a great testimonial we recently received from one of our clients: roger_560x106 “What if initial set-up is complicated?” “Maybe I should try some other testing platforms before committing” These are some common concerns our potential customers have and Roger’s testimonial reassures them that he had the same ones and does not regret his decision. It’s great if you can score testimonials from prominent personalities in your industry. But if you’re not there yet, feature testimonials from people your ideal customer could identify with.
Want to be 100% sure that your trust Run an AB test. There’s no way out Buy TG Database of this. 2. When Testimonials Turn On You Testimonials are one of the most powerful forms of social proof. But testimonials that don’t include pictures or credentials are like dead plants on a deserted property. They only make its despicable condition more apparent. Here’s your checklist for getting the most out of your testimonials: Include the full name, title and a photo of the person featured in the testimonial faketestimonial_560x237 Include testimonials that address specific concerns.
This will help reduce the anxiety of your potential customers and inspire them to take action. For example, here’s a great testimonial we recently received from one of our clients: roger_560x106 “What if initial set-up is complicated?” “Maybe I should try some other testing platforms before committing” These are some common concerns our potential customers have and Roger’s testimonial reassures them that he had the same ones and does not regret his decision. It’s great if you can score testimonials from prominent personalities in your industry. But if you’re not there yet, feature testimonials from people your ideal customer could identify with.
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