Post by huangshi715 on Feb 15, 2024 11:00:43 GMT
It’s easy to see how marketing webinars might help build brand awareness, establish thought leadership and even generate leads. But connecting webinar marketing to your bottom line – that is, converting qualified attendees into happy, paying customers – that’s a different story. And when you can’t tie a campaign to your KPIs, it’s hard to make it a priority. It was only in 2013 that Unbounce started taking webinars seriously as a revenue generation strategy. Pretty soon they became our #1 acquisition channel. It’s time to get on the bandwagon. Smart marketers everywhere have taken to developing quality webinars: 63% of marketers will devote resources to creating webinars in 2014. But that doesn’t mean they’re doing them successfully.
That’s why our latest ebook is a step-by-step guide to creating, promoting and leveraging Senegal Email List marketing webinars that drive customer acquisition and revenue. To celebrate, we put together this roundup of our favorite webinars of 2014… so far. 1. How to Find Where Your Website is Leaking Money (and How to Fix It) peep-moz How to Find Where Your Website is Leaking Money (and How to Fix It) by Peep Laja (ConversionXL) for Moz. Our friend Peep Laja of ConversionXL recently teamed up with Moz to talk about the increasingly hot topic of conversion rate optimization. Specifically, this webinar will teach you why you should know and care about conversion research, including: Why you need to be analyzing conversion data per device and per browser (hint: it could increase your revenue). How to parse the data in your Google Analytics account: what to look for and how to know if you’re looking at a red flag or a red herring.
How to prioritize your conversion optimization by identifying easy wins. Implicit and explicit ways your prospects can tell you where they’re encountering friction in your sales process. Sold? Watch the webinar recording here. Webinar marketing tip: If you think webinars are dry and boring, you haven’t watched one of Peep’s webinars. Peep has a unique tell-it-like-it-is style of presentation, uses lots of cheeky imagery and backs it all up with data. 2. Beyond Lead Generation: From Landing Page Forms to Email Follow-Ups hunter-unbounce Beyond Lead Generation: From Landing Page Forms to Email Follow-Ups by Hunter Boyle (AWeber) for Unbounce.
That’s why our latest ebook is a step-by-step guide to creating, promoting and leveraging Senegal Email List marketing webinars that drive customer acquisition and revenue. To celebrate, we put together this roundup of our favorite webinars of 2014… so far. 1. How to Find Where Your Website is Leaking Money (and How to Fix It) peep-moz How to Find Where Your Website is Leaking Money (and How to Fix It) by Peep Laja (ConversionXL) for Moz. Our friend Peep Laja of ConversionXL recently teamed up with Moz to talk about the increasingly hot topic of conversion rate optimization. Specifically, this webinar will teach you why you should know and care about conversion research, including: Why you need to be analyzing conversion data per device and per browser (hint: it could increase your revenue). How to parse the data in your Google Analytics account: what to look for and how to know if you’re looking at a red flag or a red herring.
How to prioritize your conversion optimization by identifying easy wins. Implicit and explicit ways your prospects can tell you where they’re encountering friction in your sales process. Sold? Watch the webinar recording here. Webinar marketing tip: If you think webinars are dry and boring, you haven’t watched one of Peep’s webinars. Peep has a unique tell-it-like-it-is style of presentation, uses lots of cheeky imagery and backs it all up with data. 2. Beyond Lead Generation: From Landing Page Forms to Email Follow-Ups hunter-unbounce Beyond Lead Generation: From Landing Page Forms to Email Follow-Ups by Hunter Boyle (AWeber) for Unbounce.
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