Post by huangshi715 on Feb 15, 2024 10:03:35 GMT
It’s no coincidence that the most actionable landing page critiques are also the most brutal. A little tough love from conversion rate optimization experts can bring to light what hours of A/B testing and conversion marketing research won’t tell you. So for the 400 brave souls who submitted their landing page for brutal review on the latest episode of Page Fights, a little public shaming was par for the course. This month, judges Oli Gardner and Peep Laja were joined by Joanna Wiebe of Copy Hackers for the most unforgiving round of Page Fights yet. Lots of burns and finger-less gloves coming from the #PageFights panel oligardner peeplaja opyhackers — Griffin Roer (griffinroer) August 8, 2014 Many of our contestants were dissed for their landing page shortcomings, but they walked away with tons of valuable CRO insight.
You can watch the full episode here: Below, we’ve compiled the distilled wisdom from Joanna, Peep Switzerland Email List and Oli so you can see how your own landing page compares to that of our Page Fights contenders. Before you throw your landing page into the ring for consideration on the next episode, be sure you’re not making any of these conversion marketing mistakes. 5 Conversion Killers That Will Get Your Landing Page Disqualified 1. The opt-in form causes friction Though Snap Agency’s landing page has a streamlined design, each of the judges had a bone to pick with their opt-in form.
form-snap-agency For starters, Peep felt there was a disconnect between the offer on the page and the call to action. While the sub headline promises more traffic and revenue, the CTA button copy encourages leads to “Submit SEO Request.” For Peep, this lack of message match has the potential to confuse prospects and reduces the chance that they’ll fill out the form. Additionally, Oli pointed out that the form’s header is confusing when read in isolation. He explained, “You need to introduce the purpose of your form before you ask people to fill it out. Your form should be able to stand alone on the page.
You can watch the full episode here: Below, we’ve compiled the distilled wisdom from Joanna, Peep Switzerland Email List and Oli so you can see how your own landing page compares to that of our Page Fights contenders. Before you throw your landing page into the ring for consideration on the next episode, be sure you’re not making any of these conversion marketing mistakes. 5 Conversion Killers That Will Get Your Landing Page Disqualified 1. The opt-in form causes friction Though Snap Agency’s landing page has a streamlined design, each of the judges had a bone to pick with their opt-in form.
form-snap-agency For starters, Peep felt there was a disconnect between the offer on the page and the call to action. While the sub headline promises more traffic and revenue, the CTA button copy encourages leads to “Submit SEO Request.” For Peep, this lack of message match has the potential to confuse prospects and reduces the chance that they’ll fill out the form. Additionally, Oli pointed out that the form’s header is confusing when read in isolation. He explained, “You need to introduce the purpose of your form before you ask people to fill it out. Your form should be able to stand alone on the page.
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