Post by huangshi715 on Feb 15, 2024 6:52:47 GMT
Ever. Prospects that are curious enough to click on your ad are likely looking to sign up, so make it easy for them. Shopify empowers small business owners to launch full-scale ecommerce websites for almost any industry. To target their different buyer personas, resident Growth Hacker Demetrius Michael runs vertical-specific ads tied to relevant landing pages. For example, to encourage crafty entrepreneurs to start selling their wares through Shopify’s Facebook Store, they run targeted ads: 05-shopify-ad For every targeted ad, they link to a dedicated landing page that : 06-shopify-lp Shopify matches their Facebook ad’s headline to the headline of their landing page.
Notice how the headline in the Facebook ad perfectly matches the headline Vietnam Email List on the landing page? That tells visitors they’ve made a “good click.” Coupled with dedicated landing pages, Shopify’s optimized Facebook campaigns have resulted in a 10x drop in cost-per-lead (CPL). Landing page optimization tip: Selling something? Make sure your landing page’s hero shot accurately represents your product or service (and matches the imagery in your ad or post). A generic picture of a smiling woman at her desk doesn’t exactly illustrate that your software helps make accounting easy. Use icons and images that clearly explain what you’re offering. Case study 2: Getting more webinar registrants As an industry expert, you’re a trusted source among your community.
Your supporters already follow you on Twitter, like you on Facebook and have you circled on Google+. Why not invite them to participate on other channels using social as a driver? KISSmetrics does a bang-up job of using their social accounts to promote upcoming webinars: 07-kissmetrics-fb-post A consistent design across all channels entices curious marketers to click, and the sign up landing page delivers exactly what’s expected. Notice the matching color palette, hero shots and title? 08-kissmetrics-lp Beyond that, they do an awesome job of summarizing what the webinar will be about, emphasizing the benefits that spectators stand to gain by listening in.
Notice how the headline in the Facebook ad perfectly matches the headline Vietnam Email List on the landing page? That tells visitors they’ve made a “good click.” Coupled with dedicated landing pages, Shopify’s optimized Facebook campaigns have resulted in a 10x drop in cost-per-lead (CPL). Landing page optimization tip: Selling something? Make sure your landing page’s hero shot accurately represents your product or service (and matches the imagery in your ad or post). A generic picture of a smiling woman at her desk doesn’t exactly illustrate that your software helps make accounting easy. Use icons and images that clearly explain what you’re offering. Case study 2: Getting more webinar registrants As an industry expert, you’re a trusted source among your community.
Your supporters already follow you on Twitter, like you on Facebook and have you circled on Google+. Why not invite them to participate on other channels using social as a driver? KISSmetrics does a bang-up job of using their social accounts to promote upcoming webinars: 07-kissmetrics-fb-post A consistent design across all channels entices curious marketers to click, and the sign up landing page delivers exactly what’s expected. Notice the matching color palette, hero shots and title? 08-kissmetrics-lp Beyond that, they do an awesome job of summarizing what the webinar will be about, emphasizing the benefits that spectators stand to gain by listening in.
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