Post by huangshi715 on Feb 15, 2024 5:42:38 GMT
“I’ve read lots of great posts,” Peep explained. “You’re disagreeing with my world view.” The landing page is littered with negative phrasing and images, and as Craig explained, that sends a negative emotional message to prospects – which could inhibit them from converting. To add insult to injury, have a look at this section of the landing page: tooliers-landing-page-2 Sure, the red box catches your attention, but Craig wondered .
To him, it looks like a form error and makes him feel like he’s broken something on the page. All in all, the judges agreed that the copy and images felt aggressive and weren’t likely to mirror the actual conversation UAE Email List that prospects are having in their heads. Here’s how Craig put it: The copy feels like megaphone marketing. You’re hammering stuff up the customer’s ass with a sledgehammer when you really need to be listening to them and crafting messaging accordingly. The last thing you want to do is make prospects feel like you’re barking orders at them. Stop. Listen to the words they use to describe their problems.
Then swipe those words straight from the horse’s mouth. Be rigorous with your testing So how do you know if your copy is evoking an unintentional response? How to tell if people are scrolling (or not)? Put yourself in their shoes with user testing and rigorous device testing. Craig explained that device testing isn’t just about pulling out your iPhone and double-checking that your images scale. Instead, here are the two steps he proposed: Understand your customer device mix. Draw up a list of which devices your prospects have. If you’re not sure about this, Peep suggested digging into your Google Analytics.
To him, it looks like a form error and makes him feel like he’s broken something on the page. All in all, the judges agreed that the copy and images felt aggressive and weren’t likely to mirror the actual conversation UAE Email List that prospects are having in their heads. Here’s how Craig put it: The copy feels like megaphone marketing. You’re hammering stuff up the customer’s ass with a sledgehammer when you really need to be listening to them and crafting messaging accordingly. The last thing you want to do is make prospects feel like you’re barking orders at them. Stop. Listen to the words they use to describe their problems.
Then swipe those words straight from the horse’s mouth. Be rigorous with your testing So how do you know if your copy is evoking an unintentional response? How to tell if people are scrolling (or not)? Put yourself in their shoes with user testing and rigorous device testing. Craig explained that device testing isn’t just about pulling out your iPhone and double-checking that your images scale. Instead, here are the two steps he proposed: Understand your customer device mix. Draw up a list of which devices your prospects have. If you’re not sure about this, Peep suggested digging into your Google Analytics.
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